Wednesday, June 8, 2011
Video, Creative and Interactive Advertising Board of the McDonald
Billboard is seen on the streets of Sweden. Many pedestrians who stopped to just look, and even queue up in front of the billboard location. Indeed, what is the interesting part of this ad? Apparently, the people who have a smartphone can, using their phone to play a board game in the ad. And not only that, they are also entitled to receive electronic coupons to be exchanged for free food at the tavern owned by McDonald's, if successful memangkan game within the game. Wooow who are not interested in trying to make a follow-up?
Billboards uses GPS technology to identify the position of visitors is located. Those who want to play simply enter a URL into a browser and automatically, these billboards will synchronize with a computer player.
at 8:10 PM